Very few things can convey emotion like an animated GIF. Art, TV, movies, memes, all become part of the alphabet, enabling richer, funnier, more contextual, more personalized communication than ever before.
Creative video advertising can be spread on the Internet in a matter of days, getting millions of views. Videos can make you some serious money. Adding a product video on page can increase conversions by 80%.
Visual content is not only treated more favorably in the Facebook algorithm, but it's also more likely to be shared and remembered than written content.
