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If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.

Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video, too.

Video Boosts Conversions and Sales

Creative video advertising can be spread on the Internet in a matter of days, getting millions of views.

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ANIMATED GIF

Very few things can convey emotion like an animated GIF. Art, TV, movies, memes, all become part of the alphabet, enabling richer, funnier, more contextual, more personalized communication than ever before.

VIDEO AD

Creative video advertising can be spread on the Internet in a matter of days, getting millions of views. Videos can make you some serious money. Adding a product video on page can increase conversions by 80%.

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Visual content is not only treated more favorably in the Facebook algorithm, but it's also more likely to be shared and remembered than written content. 

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