ADVANTAGES TO VIDEO ADVERTISING

The statistics prove that your target audience is watching more videos then ever, which is probably the only benefit you need to hear:

• 92% of B2B prospects consume online video

• 4 billion videos are watched on YouTube every day

• About one-third of shoppers will purchase a product after viewing a video ad

We know already that video ads convert sales, right?

The biggest names in online marketplaces, including Amazon and eBay, report that adding a video ad to a product description increases the chances of a shopper buying that item by up to 35%. And, video ads do well among mobile users. One interesting statistic for companies distributing video is that 88% of short pieces, around 30 seconds, are watched through to the end on mobile. Also, search engines looooove video. The biggest search engine companies put a priority on video content when making tweaks to the algorithms that present certain sites higher on the rankings page. A video is more engaging to the senses, so it can convey more information by showing and telling at the same time and the analytics are telling; the primary video sites, including Facebook and YouTube, include features that enable you to see how your content performs. Knowing the views, shares, likes and social interactions can help you plan future campaigns, which makes your content more effective at reaching your target audience. If these advantages of video advertising don’t motivate you to get on board, here’s one more big reason to do it: Your competition is distributing videos and capturing the attention of your potential customers. Now, you no longer have to wonder if you should bring video into your marketing fold.

Will you be wasting your time and money creating your own videos on online platforms? Or, will you will let the Monkey do it beautifully for you?

Join the Monkey lovers! ;-)